HOW TO PROMOTE YOUR MUSIC ONLINE FOR "FREE" AND BUILD A SOLID FAN-BASE STEP-BY-STEP!



Good day guys! We're back with another article that will help you in many aspects of your music career and will help you elevate to the next chapter.


In this day of age, you can pretty much make music on your any device you have, such as your Desktop, laptop, tablet and even your mobile phone. Literally, you can make music on your mobile phone and actually mix it and have a decent sounding song to an extend.

The reason why I am mentioning is to point out one true fact which is being avoided by many people, and that is: COMPETITION! The competition level had never been so high in the music industry as much as it is lately and it is only going to get harder and the bar is going to be taken higher.


So what do you do to prevent from getting lost between thousands or millions of releases daily across all the platforms? The same old way? Produce a song, spend days on constructing/building it, not forgetting brilliance of the idea striking you while you are in one of the most inconvenient situations (being in toilet mostly haha), then spend hours or days in some cases in mixing and mastering it, or maybe even send it to a mixing & mastering engineer to get a great result out of precious baby just because you value the effort you put in making it, getting from ground up by spending so much time and effort to finally have it sounding just "SUPERB"!??


I'll tell you what do most of you do; you go ahead and upload it on SoundCloud, Spotify or even go further and shake hands with a distributor and distribute your song across all the major and minor platforms on internet which is absolutely normal to do so and you should do it for sure! I'd be mad if you didn't! But here comes the fun part which irritates the life out of me: YOU EXPECT A MIRACLE! Yes, you do, you expect a miracle to happen, overnight in some cases which I find really funny.



And I can assure you that the chances of a MIRACLE happening by putting your song online is pretty close to "0". I am not saying it is impossible cos I believe that anything and everything is possible, but I also believe in being "realistic" and not to let yourself drown in hopeless hopes. Because the there is very fine line between being "Hopeful" and "Delusional" Okay, enough of that! Now, "WHAT TO DO"?

What to do with your new music which you have just finished by spending a lot of resources. Not just money but your time and efforts which are more precious than money. Well, you'd be surprised to know that there are many things you can do to get noticed and these things DO NOT cost a penny! Yes, you read it right, they are FREE! And I have taken the liberty to find every single FREE and most effective way of promoting yourself/your music the best possible way to get the recognition you desire with your music career. Here are the list of things you can and should do to promote your music to gain recognition and be noticed: 1 - Utilize Instagram like you never did before

2 - Connect your Facebook to your Instagram

3 - Create a YouTube account

4 - Get on TikTok

5 - Do not forget the power of Twitter

6 - Build your email list by creating fan-gates on Soundcloud

7 - Contact FREE music blogs

8 - Reddit Channels

9 - Ask your friends and family to do their part


The bullet points above are just about everything you can do to get your music promoted FREE and the combination of them all will definitely create a buzz around your music which may lead to endless possibilities. Now, below; we will go into details of how to make the most of each and every single option step by step:


1 - Utilize Instagram like you never did before


Instagram is by far the world's most favorite social platform at the moment. Considering the fact that 8,95 million posts are being posted daily on the platform, it's a no brainer to be on Instagram to try and get your slice of the cake. Now I know what you are exactly thinking: "But I am on Instagram and I post all the time (which is a myth) and still nothing is happening" is what we see most of the times from people who only posts once or twice a week. But here is how to handle Instagram properly:





1) Post daily, quality content

2) Make sure to posts videos and not only photos cos people interact with videos more.

3) Your phones camera is enough to begin with, but investing in a better camera in the future is definitely one of the smartest moves.

4) If you are a guitar player, a singer, a rapper, or even a producer, the steps above will definitely take your career to the next level!

5) Consistency is the key! Like I said above, POST DAILY and watch the results unfold slowly.

6) Use hashtags "#". Search the best ones on google or on Instagram in your field and leverage the power of "#" for your benefit. 7) Ask questions in your captions. This will help you get more reaction and that will lead to higher engagement cos now you are waiting for an answer on your post which will result in comments and that will help your video rank higher in the search page.



2 - Connect your Facebook to your Instagram


Facebook is owned by "Mark" as well as Instagram. And we all know that linking these two platforms leads to one great result: SAVING TIME! Yes, you read that correct. Now I am not going sit here and explain some unknown secrets about Facebook marketing. Of course, just like on Instagram, you can do Paid adverts on Facebook too but that's not why we are here. We are here to talk about the FREE promo options for yourselves and we're going to stick to that! Now, linking your Instagram to your Facebook is very simple is explained below:



To share posts from your Instagram account to your Facebook Page, you first need to be an admin of that Page on Facebook.

To share posts from your Instagram account to a Facebook Page:


Android

  1. Go to your profile and tap .

  2. Tap Settings.

  3. Tap Account > Sharing to Other Apps, then select Facebook.

  4. If you haven't already, enter your Facebook login information.

  5. By default, your Instagram account will share to your personal Facebook profile. To share to a Page instead, choose a Page that you manage below Share to.

iPhone

  1. Go to your profile and tap .

  2. Tap Settings.

  3. Tap Account > Sharing to Other Apps, then select Facebook.

  4. If you haven't already, enter your Facebook login information.

  5. By default, your Instagram account will share to your personal Facebook profile. To share to a Page instead, tap Share to and choose a Page that you manage.

As you read above, it's that simple and in results you are now not only sharing/posting content on one platform, but TWO! Isn't that brilliant? Of course it is and you absolutely need this time saver in your life! This will not only help you save time but it will automatically help you build a fan base on two different platforms!


3 - Create a YouTube account


Creating a YouTube account is easy. If you already have a Gmail account, all you have to do is to sign in YouTube via using your Gmail account and you can have your very own YouTube account pretty much in seconds. If you don't have a Gmail, then this take you slightly longer but only a few minutes instead of seconds. Once you create your YouTube account, here is when the fun begins. Since you are already creating content for Instagram for your music career and sharing it on Facebook as well as we'd linked your Instagram to your Facebook, now all you have to do is to Share the same content (remotely) on your YouTube account. Do not forget; YouTube is a platform like non other. Having a YouTube channel is also called a being a "YouTuber" which is actually classified as a real JOB now. It's a fact that some YouTubers out there are making millions of Dollars every month.




Having an active YouTube account and posting daily content on it just like you do on Instagram & Facebook can elevate your music career to the levels which you never could have imagined. Some vital points of creating content on YouTube to optimize your channel the best way possible and to be able to achieve the 4000 watch hours and 1000 subscribers threshold in order to earn money from YouTube itself: 1) Creating Great Thumbnails

2) Using The Correct Length of Caption

3) Smashing Your HASHTAG Game

4) Posting Daily/Regular Content


Focus on the points above and your success will be inevitable.




4 - Get on TikTok


TikTok is like a short-form version of YouTube. Users can post videos up to one minute long on the free app and choose from a huge database of songs and filters. Yes! You read that one correct, SONGS! And this is why you should be on TikTok. How to be on TikTok in order to get your songs heard?


Two ways:


1) By opening up a TikTok account

2) By distributing your song(s) via any distributor for your music to appear on the TikTok platform



1) Once you open up a TikTok account, you can start creating videos by using some of your songs at the background and let people enjoy the videos and the music at the same time. Or you can pay some of the viral TikTok'ers to create dance videos to your songs which will also help you to get recognition on TikTok. Or, once you gain more than 1,000 followers, you can also broadcast live to your fans and accept digital gifts which can be exchanged for money.


The app displays videos by people a user follows and also, more prominently, content that the app chooses based on what they have watched before.


Private messaging is also available between users.





How big is TikTok?


Monthly Active Users – TikTok has about 1 billion monthly active users. In November of 2018, TikTok reported that the number was 680 million monthly active users. We estimate that it's increased to over 1.1 billion as of now (February 2021)


2) When you distribute your song to online stores such as Beatport, iTunes, etc. Your music also gets distributed to Instagram & TikTok as well. Which allows your song to be picked up by a viral TikTok'er to use in their videos and next minute what you know? Your song goes viral alongside one their videos and that will give you the right to ring your mom and say "MAMA I MADE IT!!" haha! All jokes a side, this is really possible so do not be afraid to open up a TikTok account and get things going!



5 - Do not forget the power of Twitter


Twitter is one of the long standing social platforms on the internet which is being used by 330 million active users monthly and 145 million daily active users which makes Twitter one of the strongholds for your music career as it being a Follow based social platform, reaching out to the main people who are called the "Famous" ones is very easy. All you have to do is to use an "@" and put their user names down and get them involved in a tweet threat.

No, this might not work immediately cos otherwise they would have shut down the platform be cause of the lack of safety of personal space reasons, but it can and will create some sort of reaction around your account.




Power of twitter is not only to be measured by this though. You can use "Hashtags" on twitter too. In fact, Twitter was the first the first social media platform to use "Hashtags" before any other platform jumped on the "Hashtag" hype. Once a tweet gets a few retweets and likes on twitter, the tweet gets picked up by the twitter algorithm and gets fed to more likely users who might be interested to see such tweet even if they are not following that particular user (which is you in this case). And then those people can turn into potential new followers/fans who will go and do their research about you and your music to see what else do you have to offer them.




6 - Build your email list by creating fan-gates on Soundcloud


Soundcloud, the legendary music platform which was established back in 2007 and still going on strong as one of the strongest platforms for all kinds of musicians from all around the world. Regardless of your choice of genre, Soundcloud has a rich crowd for you for sure.

With 76 million (registered users), 175 million (unique monthly listeners), Soundcloud are growing bigger and better by the day.


How you can grow on Soundcloud is actually quite simple. Yes, I am again going to go ahead and say the same things as I'd mentioned above for Instagram, Facebook, TikTok and YouTube as well Twitter, but here is what's different about Soundcloud. You DO NOT HAVE TO POST DAILY! Hear me out when I say this; Soundcloud is where you post your final product (mostly) and use the hashtags and create a eye catching artwork alongside a nice caption which talks about your song in details which will attract new fans/followers for you.





To be able to really grow and get followers, however, it's slightly harder than any other platform. To grow on Soundcloud, the most effective way as we all know it is called the "Fan-Gates". These download gates that are provided by 3rd party companies such as "Hypeddit, Toneden, Click.DJ, Tuneboost, The Husk and the list goes on. What these fan-gates do is this: By the options you click when you are creating a fan-gate, you give your potential future followers/fans a few mandatory options if they want to download your songs:

For example: When they click on the Free Download option on your Soundcloud, it will lead them to your Fan-Gate, and on there, you will tell them "Follow me on Soundcloud, on YouTube, on Instagram, On Facebook, drop your e-mail" if you want to download this song for free. And if they really like the song, they sure will do follow you on all of those websites and leave their email which you will collect to build your own emailing list to use later on to send your songs to. Email marketing system is the best marketing system that's out there since the beginning of WWW. This is a proven method that has worked miracles for many artists and is still working miracles for many artists today.


How to use a Fan-Gate? It's very simple. You sign up/log in with your Soundcloud account, you edit your profile, then upload the song you want to create the download gate for, you upload the artwork for it, you then turn around and create the gate buy answering a few questions while creating the gate. Once the gate is created, you copy the link from the website of your choice for your fan-gate and place the link into the "Download" option on your song's Soundcloud page. If you have a pro account Soundcloud, you can edit the button to say whatever you want it to say, such as; "Free Download" or "Get It For Free", etc. If you don't have a pro account, unfortunately it will have to say "Buy" but you can inform your potential new fans by leaving a small description about this little matter which will not cause a big problem.


Now that you have created your download gates and implemented them into your Soundcloud track, it's time to make them count by sharing them all over your social media platforms which we briefly spoke about above. I am talking about all of them, YES! Your Instagram, Facebook, TikTok, YouTube and your Twitter! Do the daily posts on all of these platforms, insert the Soundcloud link with your fan-gate in the description of a post or in your bio on some of the platforms (e.g. Instagram) and let people listen what your music sounds like. I am pretty sure you will start attracting potential new fans in no time!



7 - Contact FREE music blogs


Up until here, we have talked about a lot of different ways of promoting your music for free by putting a lot of effort but zero funds. It only gets better with this point. Free Music Blogs are websites which helps up and coming artists get heard by writing an article about them and featuring their music/music links and social media platform links. These platforms often have a good amount of daily readers and they have good traffic which means only one thing:

A decent amount of people will be listening to your music if your request gets picked up by the author/editor of the page.




Below are some of these blogs which you can approach with a nicely written e-mail:


1) A&R Factory

2) IndiePulse Music Magazine

3) HighClouds

4) Xune Mag

5) Indie Music Shuffle

6) Cut The Pause

7) Aquarium Drunkard

8) Aurgasm

9) Country Fried Rock

10) Drowned in Sound

11) Emerging Indie Bands

12) FACT

13) Kings of A&R

14) Potholes In My Blog

15) Metal Injection

16) Indie Music Filter

17) The Music Ninja

18) Pigeons & Planes


You can write an individual e-mail to each one of these websites above (Never CC all of them in to the same e-mail as that will make you look like you were born yesterday with no experience in sending e-mails) and approach them one by one. I promise you the results will make you happy!




8) Reddit Channels


Reddit is another giant of a platform that has helped a lot of musicians, YouTubers, Instagrammers blow up purely because of the community hub it within it's platform. The Reddit Channels/Groups are so effective when it comes to making a link go viral, it's seriously unreal. I personally have witnessed a friend of mine's video go viral within a few days of it being posted in a Reddit Channel/Group! My friend's video video at the time of it being posted on Reddit had already been on YouTube for over a year and it only had around 10K views on it. It now sits on a healthy 2.5 Million Views which has also helped to reach 100K subscribers threshold.



How Reddit Channels/Groups works is simple. You create an account on Reddit, verify the account, you then join the channels/groups you like (Music channels in our case) and start interacting with the current posts out there in the channel already. This will help you gain credibility as Reddit doesn't allow you to join it's platform and start spamming the channels with your music links which will get you banned immediately.


So you join, start helping others out by up voting or down voting their music links, comment if you wish to which will help you even more to gain more credibility and then about a week later or so you may try and share your first link and see what can happen




9 - Ask your friends and family to do their part


At this day and age, we all have a smart phone and we all have at least Facebook or Instagram. Most of our parents do too and even our grandparents in some cases which I find very cute! haha! But don't underestimate this! As when you get your family members to be your first fans, you are already one step ahead! They be your first followers on your social media platforms and they can share your music links, such as your YouTube videos, or your Soundcloud links to help you gain more momentum. More likes, more shares equals to more engagement and more people seeing your work!



And that's it guys! I hope I have managed to help you with some useful information which you might have already known or maybe you didn't but I thought I would put these information into one place and hand it out to you guys in a small book and try to help you with your musical career. If I managed to helped at least a little, that's my mission complete right there.


Thank you for taking the time for reading!


Best Wishes


Serhat Gedik


C.E.O of Musician Life

Entrepreneur in The Music Industry


16/2/2021



148 views0 comments
  • Grey YouTube Icon
  • Grey Facebook Icon
  • Grey Instagram Icon
  • Grey Twitter Icon
  • Grey Pinterest Icon

© 2021 Proudly created by Musician Life

London/England